Clockenflap co-founder Justin Sweeting on how a sideline project to help develop Hong Kong’s music scene grew to become one of Asia’s best festivals
“It’s a bit busy in here,” says Generation T honouree Justin Sweeting as he guides us through the packed Sheung Wan offices of Magnetic Asia, Clockenflap’s parent company.
It’s the week before Clockenflap, Hong Kong’s biggest music festival, and the modest space is pulsing with energy, soundtracked by the hum of hurried conversation and the rapid-fire tapping of keyboards. In the conference room, a dozen-strong team is mapping the final layout of the concession stands; just outside, a pair pore over the design of new marketing assets.
The team seems focused, driven and unstoppable. “A bit busy" is something of understatement, but it’s perhaps typical of Hong Kong-born Sweeting, who despite his deserved reputation as one of the godfathers of modern alternative music in the city—along with his Magnetic partners and fellow Clockenflap co-founders Mike Hill and Jason Forster—is about as far from the brash, egomaniacal music industry archetype as you can imagine.
Throughout our conversation Sweeting is softly spoken, unfailingly polite, even humble. But beneath the disarmingly charming exterior lies an obvious passion, laser-focused vision and unshakeable convictions. The staff buzzing around us are clearly moving to the beat of his drum.