Life Lessons: Social Entrepreneur Cheryl Ou

By Chong Seow Wei

The Singaporean entrepreneur uses her businesses to empower marginalised communities. Here are four life lessons she's picked up on the way

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Photography: Darren Gabriel Leow
Cover  Photography: Darren Gabriel Leow

At the start of her entrepreneurial journey, Cheryl Ou was motivated by profit, not purpose. In 2005, she set up her first business in Singapore, a nail salon that allowed Ou to put her skills as a trained nail technician and educator to use.

The business would later evolve into The Nail Social, which uses only non-toxic, cruelty-free nail products. Today, Ou runs the business as a social enterprise, training and employing underprivileged women. Her resolve to help others crystallised in 2011, when she was kicked out of one of her other ventures by an unscrupulous investor.

“I lost a large amount of my savings and realised I didn’t want to be an entrepreneur solely motivated by money,” she says. “That’s when I started dedicating myself to creating meaningful companies that drive social change in our community.”

Ou started another socially conscious business in 2018, The Social Space, which provides job opportunities for a wider group of individuals including ex-offenders. The multi-concept store, which features a nail parlour, cafe as well as a fair trade retail space, also serves as a platform where “the public can realise that they can be socially conscious when going about their day-to-day activities, such as getting a coffee or manicure”.

Here are four life lessons she has learned on her journey so far.

1. It's crucial to show you care

"My role isn’t just about being the head of my two businesses. Due to the backgrounds of the people I work with, sometimes I’m a social worker, therapist, financial adviser and more. Honestly, it’s challenging to wear so many hats at once, but all I can do is try. I think it’s important that your staff realises that you care and they aren’t facing their challenges alone."

See also: How Lawyer And Poet Amanda Chong Is Tackling Illiteracy In Singapore

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Above  The Social Space

2. The customer isn’t always right

"I’m very protective of my staff, so I wouldn’t hesitate to stand up for them if I feel a customer is being unreasonable. I have very high standards as a customer myself, so when we get negative feedback, I always try to put myself in the customer’s shoes. And if the bad review is warranted, I’ll be the first to own up to our mistakes and call the customer to clarify and apologise personally."

See also: Why Singapore Social's Sukki Singapora Hasn't Watched The Netflix Reality Series

The challenges never end, but when I see how far some of our staff have come, it makes the journey worth it
Cheryl Ou

3. Know that you can't control everything

"I’m a problem solver at heart. For me, the toughest part of the job is encountering a situation I have no control over. It could be a staff member who refuses to change and falls back into a life of crime, or one who is working hard to turn their life around, but discovers their spouse has been borrowing money from a loan shark. Having a strong network of friends and family I can seek advice from helps me stay sane."

4. The reward is in the work itself

"The challenges never end, but when I see how far some of our staff have come, it makes the journey worth it. Some of them joined us at their lowest point in life, and today, we’ve helped them become confident in their skills and hold their own. It’s great to see them mentor the new trainees—it’s like a positive cycle."

See more honourees from the Social Entrepreneurship category of the Gen.T List 2019.

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