If you ever needed proof that watching Saturday-morning cartoons as a child could one day lead you to start your own business, look to Dylan Ang’s unconventional success story with Safe Tree Sdn Bhd, a character-licensing company that owns Pocotee & Friends.
The eccentric but lovable cartoon-like characters in this collection consist of the hot-tempered Pocotee, a timid banana named 'Mr Jiu', 'Hapimo' the Malayan Tapir, 'Please Jeh' (a girl who ends every sentence with the word 'please'), 'BearBoss' and several others with equally quirky backstories.
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“I travelled overseas often and noticed a lot of merchandise that used famous characters like Hello Kitty, Doraemon, and Minions on their limited-edition packaging,” Dylan says, adding that his love for cartoon characters as a child was strengthened by a strong foundation in art and design.
“It got me thinking of ways to combine business with art. It took me a few months of study but I found that the feedback and demand was good. So I decided to pursue a character-licensing business in my own country of Malaysia.”