Spotting a healthcare gap, Anca Griffiths founded OM, a platform that connects women to accredited health experts, via online classes that cover a variety of women's health topics
When Anca Griffiths was expecting her first child about five years ago, her husband was travelling frequently, so at a friend’s recommendation, they hired a local nurse for a month.
“I didn’t know about Hong Kong’s confinement rituals and didn’t think I’d need to be taken care of. I just figured if she has experience with babies, it’s reassuring,” recalls Griffiths. After delivery, she was blindsided by her own physical and mental needs. “But I finished that month feeling really resilient, and I saw my experience diverged from that of friends in Europe and Canada.”
Intrigued, she dug deeper into Traditional Chinese Medicine (TCM) and connected with practitioner Gigi Ngan, with whom she co-founded OM, a women’s health platform. While the original plan was to write a book on postpartum healing, Griffiths’s scope expanded as one women’s health expert referred her to another.
“Experts kept telling me, we’d love to educate on why changes are happening so that women can support their bodies. It’s not only postpartum: it’s the same with menopause, women go through it, they suffer and they don’t understand what’s happening,” says Griffiths.
After a few years of research and developing a global network, Covid-19 hit, accelerating the telehealth trend. Griffiths took OM online to offer women everywhere classes and private sessions led by medical experts on sensitive physical and mental health subjects. And she began pitching OM to private medical insurers and employers in Hong Kong and beyond.
“I would meet with inclusivity teams and with men, and they’d find our work super interesting,” says Griffiths. “One male CEO told me, ‘I want to understand menopause better because I have a lot of women in my company in that age group.’” What surprised her was the unenthusiastic reaction from women: “I’d see them shutting down.”
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