Kristine Nudds of The Feel Good Business reveals how to create a greener work environment at no extra cost
In the current climate, almost everyone says they want to operate their business more sustainably. But when there’s a choice between profits and ethics, many still plump for the former.
Kristine Nudds says that it doesn’t have to be an either-or situation. After an illustrious PR career in London, she moved to Hong Kong to launch The Feel Good Business, a marketing agency that only works with "businesses who care"—helping them develop CSR strategies or sustainable solutions and communicate them with clarity.
The agency's current clients include Pizza Express, Beef & Liberty, and a number of start-ups, perfectly positioning Nudds to offer advice on how to create a greener work environment at no extra cost.