Wealth With Sophia: How to start investing sustainably

What is sustainable investing and where do you start? In this Wealth With Sophia column, Christine Yu explains the different aspects of sustainable investing and how you can invest without sacrificing profit for purpose

Picture this: your portfolio is growing…and those investments you’ve made are contributing to a carbon-free future, a gender equal world, less poverty, access to education for all, racial justice and just about every social and environmental good you can think of. Does this appeal to you? You aren’t alone. In fact, women are twice as likely to invest with ESG factors in mind, and 74 percent of women are interested in increasing sustainable investments in their portfolios. Indeed, it was the whole idea of sustainable investing that deepened my own wealth creation journey and turned out to be the key to my own investing life. So, what is sustainable investing and how do you get started?

Sustainable investing 101

You may have heard the terms sustainable investing, ESG and impact investing. What exactly do they mean?

Sustainable investing is an investing style that combines traditional investing methods with a focus on achieving better long-term social and environmental outcomes in the world. Investing with an ESG and impact investing lens are just two sustainable investing methods. 

ESG stands for Environmental, Social and Governance. These three factors are used by investors as a means to select companies or funds for inclusion in their portfolios that best align with their environmental, social and governance beliefs.

Impact investing on the other hand is a more direct approach. It’s an investing style that is about purposefully wanting to create positive impact alongside generating a financial return. 

The myth of sustainable investing

You’re ready to invest with purpose, but what about the profit? You’ve likely heard that sustainable investing means you are sacrificing returns. That could not be further from the truth. 

The reality is that you have many choices when it comes to investing sustainably. It starts with understanding what impact you want to create, and what returns you would like to receive. For example, do you want to invest in companies listed on the stock exchange that have gender-inclusive policies? There are ESG funds which cater to that. Or do you want to invest in a fund that invests directly in women-founded businesses? There are venture capital funds that adopt a “gender-lens” when it comes to investing (which means using gender as a means of selecting the universe of possible investments). Gone are the days where investing sustainably was only about getting your money back. There’s a sustainable investment product out there to fit your impact goals and return expectations.

My journey as an impact investor

So how does one actually get started with investing for profit and purpose? I’ve been a sustainable investor for many years. After I left the banking world in 2015, I threw myself into learning about impact investing, and eventually started making these investments. I loved learning about the different thematic sectors such as education, healthcare, poverty eradication, urban renewal, sustainable fashion and gender lens investing to name a few. When I started seeing the disproportionate gender imbalances in the investing world, it made me even more committed to investing with purpose: not only did I want to invest in change, but I wanted to be the change too. And the rest, as they say, is history.

5 ways to get started investing sustainably

Now, it’s your turn. Here are five steps to investing sustainably:

  1. Take stock of what you are already invested in. The first place you might want to start is your pension. Look at what your pension is invested in. Do you know if you have a green or socially responsible pension? For those who have started investing, review your current investments. Does your portfolio match your values?

  2. Find your ‘why’. If you are looking to add sustainable investments to your portfolio, it’s important to start with understanding what you care about. Is it the climate emergency that triggers you to action? Do you want to see more women in C-Suite leadership positions? Take the time to reflect. Start by educating yourself on the areas that you’d like to invest in.

  3. Reflect on which financial products are right for you. As always, you need to assess your goals, your risk tolerance and your time horizon, and understand the pros and cons of the various asset classes out there to decide which ones are right for you.

  4. Find out what’s available on your brokerage accounts, through your financial advisor or robo-advisor and put it all together. Match your preferred asset classes with the causes you want to invest in. If you’ve decided, for example, that you want to invest in a more diversified product and want to invest in renewable energy technologies, ask your advisor or check with your robo-advisor if there are any suitable ESG ETFs (Exchange Traded Funds) in this space. If you are a D-I-Y investor, check what’s available on your brokerage account.

  5. Invest—and keep up with your investments. Once you’ve done your research, it’s time to put that money to work and invest. But it doesn’t stop there: it’s a good practice to be regularly engaged in all your investments and to keep learning.

Sustainable investing is an exciting, purposeful and potentially profitable way to invest. With the range of financial products now available (and increasing by the day), it’s a way of investing that is within reach. So go on, unleash your inner purpose-driven investor. Invest in change and be the change. As we at Sophia always say: learn, invest and change the world.

Christine Yu is a co-founder of Sophia. She is also a co-founder of Hong Kong NGO, Girls Just Wanna Have Fund$, a community of women learning together to prioritise their financial futures. Christine is also a frequent guest host on Sophia’s podcast The Money Makers by Sophia, which tackles topics on money and investing that affect all aspects of women's lives. On the show, she tackles interviews on money, mindsets and markets.

Front & Female’s Wealth With Sophia series is a collaboration with Sophia, a financial education platform built by women for women, to open up the conversation about money and help drive female financial literacy. The series covers all things money and investing to enable women to gain the confidence to take control of their wealth creation.

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