Sara Jane Ho
Cover Sara Jane Ho, the founder of Institute Sarita, a finishing school in China (Photo: courtesy of Sara Jane Ho)
Sara Jane Ho

The etiquette guru of ‘Mind Your Manners’ tells Tatler that what she teaches is about far more than being polite or using the correct cutlery

As etiquette expert Sara Jane Ho discusses her journey to the TV screen, there is a quiet resolve that emerges—her wish is to help people elevate their lifestyle and be the best version of themselves. “It all began ten years ago when I moved to Beijing to found a finishing school [Institute Sarita],” says Sara Jane Ho, who is often mistakenly believed to be late casino magnate Stanley Ho’s daughter.

But the host of Netflix’s Mind Your Manners, a show in which she helps clients create positive change in their lives, is a self-made woman who found fame by acting on her instincts and filling a gap in the market.

“The reason why I did this [opened a finishing school] was really because I was inspired by my mother. She was just such an amazing hostess. Unfortunately, I lost her to cancer when I was 21. So in some ways, I wanted to continue her legacy.” She adds that local friends were keen to learn how to navigate professional scenarios with people from different cultures. “After I completed my MBA at Harvard, I remember my friends in Beijing were asking me for tips on like, how to have a breakfast meeting. And just a lot of these little questions, so I thought, maybe it’s a good way for me to combine what I love with my mother’s legacy, and with what I think is a market need in China’s elite who are curious about western etiquette.” 

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Tatler Asia
Photo: Netflix © 2022
Above Ho demonstrates how to eat a banana using the right dining etiquettes (Photo: courtesy of Netflix © 2022)
Photo: Netflix © 2022

While etiquette is often reduced to which fork you should use for which course, Ho sees it a tool for building relationships. “Being mindful about [etiquette] has a lot to do with emotional intelligence,” she said, over a Saturday night video call with Tatler; on the show, Ho is often heard saying, “Etiquette is all about showing respect for the people you are with,” whether that is at work, home, or in a social setting. “When I was 14, I attended Phillips Exeter Academy, a boarding school near Boston in the US. There I met this girl named Flora, who was a peer role model for me,” recalls Ho. “I remember going to the dining hall for lunch and getting my food from the buffet line. I saw her sitting by herself, reading a book. So I took my tray over and sat down with her. And she said, “I just wanted to let you know that I won’t be very good company because I’m studying for an exam, but I still hope you’ll sit with me.” Ho was astounded by the 14-year-high old’s emotional quotient and realised the significance of it in social settings.

She has in turn learnt that she is better able to help her students when she establishes an emotional connection with them; when she hears the stories about them, and knows something about their lives and where they come from, she uses her time after classes end to think of ways she can help them.

Her journey to the Netflix show started when Singapore-based production house Beach House Pictures found Ho and pitched her story as a reality show. “I wasn’t required to pitch at all—they seemed to believe in my vision, and they agreed to let me share my method with the rest of the world.” Despite the smooth start, her journey was not without its challenges: due to Covid, the safest place to shoot was Sydney, so she had to move there temporarily; and with only a six-week production schedule, she had to devise a new approach to coach six students with real-world problems in a format that was “extremely condensed and intense”.

Tatler Asia
Photo: Netflix © 2022
Above Ho teaching western etiquettes to her Asian students (Photo: courtesy of Netflix © 2022)
Photo: Netflix © 2022

“The highs are very high, and the lows are very low. And everybody has a story, everybody's going through something. I operate on this kind of energy. I really believe in energy, and I feel what they feel. So, usually, after I finish teaching for the day, I’m completely depleted. I’m just like, I could totally just go home,” she says.

Ho tells Tatler that, as much as the show was about helping other people better their lives, the filming process taught her a lot about herself—including the fact that she was in an emotionally abusive relationship. The packed production schedule involved her starting her day at 4.45am with a walk before shooting began at 8am. Normally, they would wrap up by 7pm, having taken just an hour for lunch, and the working day would end at 9pm after meeting with the team to go over the lesson plan for the following day. But it wasn’t so much the long days that left her with puffy eyes. She discovered that she was arriving on the set each day dealing with her own emotional baggage as a result of being in a relationship with a “controlling partner”. On the show, she was constantly offering advice on how to improve oneself; how to cut out the bad, and keep the good. “Suddenly, I realised that I had to first do that myself.” She broke up with her partner, and while she acknowledges that choosing to do that by text message wasn’t really “good etiquette”, it was the best thing for her well-being and to ensure she walked onto the set feeling the best version of herself.

“I draw on my own personal experiences to share with my students, so that they don’t feel alone,” she says. “I see myself as a micro cultural anthropologist. Whether it’s with my students, family or with friends, I feel like I’m in the field, and I’m just observing.” That doesn’t mean she watches without getting involved. In the first episode of Mind Your Manners, for example, Ho notices her student Stef was hiding her insecurities with layers of make-up. In one scene, she asks Stef to remove it and reveal her true self, wiping off her own make-up to show her freckles and ensure Stef “did not feel alone”. She explains that she wants her students to see their true selves because “self- love starts with self-acceptance”.

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Tatler Asia
Photo: Netflix © 2022
Above By donning the traditional cheongsam, Ho encourages her student Bunny to accept her Chinese heritage and true self (Photo: courtesy of Netflix © 2022)
Photo: Netflix © 2022

The same occurs with her students at the finishing school. “I recall one of my students telling me that her husband would drive her every morning to class because she lived a two- to three-hour drive from Shanghai. He would wait around in the city, then, when class was over, pick her up from our door and bring her back,” Ho says. The other women in the class thought that the student was lucky to have such a loving, caring husband; sensitive to red flags, though, Ho said to the student: “That is unusual, don’t you think?” The student then added that every time she packed for a business trip, she would leave her luggage by the front door; her husband would then go through the cases, asking why she had packed certain items and not others. This was “not a great healthy way of showing love”, says Ho, who “wanted to make sure [the student] was okay” without explicitly pointing out that she was in an abusive relationship. After the class, she spent an hour wondering if the student had understood her situation; she felt vindicated, however, when the student messaged later, saying: “I feel that in just a few hours, you really know me and what I’m experiencing better than my closest friends.”

While Mind Your Manners and the finishing school have helped many people, they have also benefited Ho personally and mentally. Her understanding of etiquette and EQ have helped her become more aware of her own emotional needs, and opened her up to new possibilities: she met her now husband in Shanghai soon after filming wrapped. She stresses again that while what she teaches is partly about good manners and considering other people, we must also apply those when dealing with ourselves. “There are times when you don’t have the strength to deal with something, but people push you to the point where you’re about to snap. You suddenly feel liberated once you make the decision that you can no longer deal with this. And at that point you realise: this is it.”

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Amrita Katara
Regional Editor, Watches and Jewellery, Tatler Hong Kong
Tatler Asia
Amrita Katara, regional editor watches and jewellery Tatler Asia

As the Regional Editor for Watches and Jewellery and Editorial Content Lead for Tatler GMT, Amrita Katara specialises in luxury watch and jewellery coverage across Asia, with expertise in editorial strategy, feature writing and interviews with industry leaders. Her past roles span luxury lifestyle media and client partnerships. Based in Mumbai, Amrita’s work bridges global trends and Asian market insights.