Cover Furniture designer Faezah Shaharuddin on founding Studio Kallang

The furniture designer was one of seven Singapore designers and collectives who participated in the Future Impact 2 exhibition organised by DesignSingapore Council at Milan Design Week

It has been said that imitation is the sincerest form of flattery. Not so for furniture designer Faezah Shaharuddin, who discovered that knock‑offs of her popular Onde mirror were being sold on Chinese online shopping platform Taobao after being alerted by a follower on Instagram. “The knock‑offs looked quite bad. They weren’t made from solid wood, so the form was different,” says the founder of Studio Kallang. “I messaged [the copycats] nicely, but it’s really out of my control, especially in Asia. I think it’s good enough that people know that it’s my design. The clientele that value my work will always come to me because they understand and value the process that went into the designs.”

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Tatler Asia
Above Faezah Shaharuddin

Unlike the Taobao reproductions, the real Onde mirror is hand‑crafted from solid wood and features what has become Faezah’s signature touch: a beaded frame that takes inspiration from the ondeh‑ondeh glutinous rice ball dessert. The design has garnered its fair share of admirers, and the motif is seen across Faezah’s works, from a writing desk to a shelf, and in a range of colours. The mirror, shares Faezah, is “shipped everywhere, from the US to Europe”.

This is no mean feat for a young studio launched in 2021 as a creative outlet for her experimentations with form and function. “After I graduated [from the University of Washington in visual communications], I felt the urge to make things that I had in my head,” says Faezah, who today divides her time between Singapore and Seattle in the US state of Washington. “When I first started, I didn’t think it was going to be a business. I was just posting sketches and renders on Instagram. People became interested, and it eventually became my main thing.”

The first piece she made was the Mamun side table or nightstand, whose name translates as “trusted friend” in Arabic. She likens it to “a small, derpy friend”, adding: “I thought it’d be cute to have a trusted friend by your bedside.” After that, she released new designs every couple of weeks, to build her portfolio and repertoire.

The pieces are hand‑crafted by trained woodworkers in Indonesia. “Furniture, to me, is home and belonging. It can represent a lot of things, from culture to mood, or identity,” shares Faezah, who adds that she takes inspiration from “everything around me”, and that her design style and aesthetic is not clear‑cut. “I try to design around the emotions of nostalgia and memories. I think it always evolves with whatever I’m paying attention to at the moment, whether it’s a song, someone’s outfit, a really cool building I see, or the state of the world. I think it’s always changing to kind of reflect the times, like piecing together cultural fragments.”

Designers sometimes get pinned into one style, she says, and they get stuck doing it. “A lot of people say that [my pieces] give off a mid‑century or a bit of a modernist [style]; I kind of like how everyone sees their own style in [my design aesthetic]. I want to keep it open so that in the future, I can shift my trajectory because I don’t want to keep making the same thing forever,” she expounds. She adds that when something catches her eye, “I try to take as many notes and pictures as possible in the moment, and then I try my best to turn it into something when I get back to the studio. But I think [my output] is a bit slower now, as I really want to reflect and take my time to make sure it’s really something I want to put out.”

For Faezah, function always comes first. “If a client says, ‘I need a table’, it has to be a functional table. You need to be able to sit comfortably [at the table] and put stuff on it. Once I get that out of the way, then I work out the aesthetics in more detail. But I like to work in the sweet spot between design and art; I like [things] to be a bit ambiguous,” she says. To date, clients have included brands such as Diptyque and Charles & Keith. One of her favourite designers is American sculptor, furniture designer and landscape architect Isamu Noguchi. She reveals that she admires “his sculptural forms and how he makes them look not only simple, but also striking”.

She also cites Italian architect and designer Gae Aulenti, who works in the Italian modernist style, but with a bit of eccentricity and a bit of flair; and Japanese fashion designer Issey Miyake, whose fabric manipulation techniques impress her. “I remember always liking fashion from a young age,” recalls Faezah. “My mum still has all these sketches I used to love drawing, of ballgowns and outlandish outfits. So I think that’s where my interest in the arts began.”

Her mother is in the furniture manufacturing business, which gave her early exposure to the industry. “As a teenager, I got roped in to work at the weekends, because it was a small business,” she says. “I’d work during the holidays, even in university during summer break. [During that time], I’d also interact with clients, so I learnt a lot about furniture.” In fact, the name Studio Kallang was derived from the address of the warehouse the family business operated from on Kallang Avenue, a place where “I spent a lot of my youth at and it just holds a lot of meaning for me”, shares Faezah.

This April, she was one of seven Singapore designers and collectives who participated in the Future Impact 2 exhibition organised by DesignSingapore Council at Milan Design Week. “That was my first major exhibition for Studio Kallang, so I was quite excited and it was a big learning opportunity,” she enthuses. Using wood offcuts from her furniture production, she demonstrated the need for sustainable designs in our living spaces with furniture engineered to remove carbon dioxide from the air.

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Wood, she shares, is one of her favourite materials to work with “because I like its inherent warmth. I think it’s a very fascinating material because it looks different depending on how you cut it with the different grains. So it has an element of uniqueness and unpredictability. Even if the design is the same, it’s like you have a one‑of‑a‑kind piece.”

Faezah is also keen to experiment with other materials, such as fabric, metal or even acrylic. For now, the best part about being a furniture designer, she says, “is being able to translate inspiration and creative energy into something that brings joy to others”.

Credits

Photography: Frenchescar Lim
Make-Up: Angel Gwee

Topics

Hashirin Nurin Hashimi
Senior Editor, Tatler Singapore
Tatler Asia

As Senior Editor of Tatler Singapore, Hashirin champions and refines the storytelling across platforms—curating and crafting compelling profiles, cover stories and features that spotlight visionaries shaping culture, business and impact. Driven by curiosity, she draws inspiration from the artists, changemakers and trailblazers she encounters through her work. Beyond the pages of Tatler, she is an avid supporter of local theatre and delights in seeking out art in every city she visits.