The sneaker community here is growing, with a newfound interest in this footwear that can sell for thousands of pesos
There can be a mad scramble when buying prized sneakers. When highly limited designs are released in the market, fans rush to shops or join raffles which grant them early access to purchasing a pair.
Over the years, the rise of hip-hop and celebrity culture has played a role in the sneaker obsession. Today, however, it can also be the younger generation’s desire for uniqueness that drives them towards it. Usually, prized pairs are collaborations between two premium brands, such as Dior and Prada. There are also sneakers designed by pop culture figures like rapper Travis Scott and Grammy-winning artist Billie Eilish, to name a few.
People have been known to purchase shoes with tags marked up to more than PHP400,000 a pop.