Kelly Keak understands the need to be adaptable and quick-thinking as she guides her family business through the fast-paced beauty industry. “Some brands only see value in the creation of wants, focusing only on selling products,” says the managing director of MTM Skincare.
“For us, we take the time to understand the personal needs of each of our customers. This way, we’re able to create products that meet these needs and help elevate our clients’ self-confidence through effective skincare solutions.”
In order to effectively cater to her clients, a business owner needs to think on her feet and react fast. “You need to be agile and dynamic to thrive,” says Kelly. “In a way, these qualities are like that of a well-engineered sports car.”
The Porsche 718 Boxster, for instance, is an easy‑to‑handle everyday sports car that is incredibly dynamic on the road. With a powerful 2.0L four-cylinder turbocharged engine with 300hp, it handles anything you encounter on the road with conviction—whether it’s taking a tight turn, racing to 100km/h in under 5sec or hitting its top speed of 275km/h.
Kelly shares that 70 per cent of her work involves talking and listening to customers, and analysing their feedback on the brand and its practices. “We have competition from brands all over the world,” she says. “In this digital age, customers have more choices, feedback is instant, and engaging them is becoming more complex.”
The feedback Kelly gets from her customers often serve as inspiration for her and her R&D team to create new products that answer specific skincare woes. One such example is MTM Skincare’s No Pollution range, a “skin guardian” made from a custom blend of oils that tackles issues, such as hyperpigmentation, anti‑oxidation and dehydration, caused by increased exposure to pollution in the environment.