At the "Our Planet, Our Future" forum this week, LVMH unveiled its four-pronged strategy for biodiversity—part of the company's LIFE 360 programme (LVMH Initiatives For the Environment), which is part of LVMH's goal to have a net positive impact on biodiversity. LVMH has been a longtime partner of UNESCO's MAB (Man and the Biosphere) programme, which turns 50 this year.
According to the announcement at the forum, LVMH's plan will focus on:
- "Establishing a clear and precise measurement of biodiversity impact
- Avoiding and reducing impact on ecosystems
- Promoting animal welfare and
- Regenerating ecosystems"
By 2030, the company has made it a goal to regenerate five million hectares of natural habitat. Current projects already underway at LVMH brands include: Guerlain's "Guerlain for Bees Conservation Program"; the "Living Soils" regeneration programme operated under the auspices of Moet Hennessy; and Stella McCartney-backed regenerative agriculture pilot projects.