The food, marketing and fitness industry entrepreneur tells Tatler about her path to success in the new Secrets of Success series, an all-access pass to the city’s most exciting business leaders
We’re almost convinced the term ‘multi-hyphenate’ was created to describe Lindsay Jang. As the co-founder of Yardbird Hong Kong, Ronin, Sunday’s Spirits, Roti Tori, creative communications agency Hecho, and the mat-based body sculpting workout Family Form (for which she is also an instructor at The Upper House), Jang bestows her creativity and business nous across multiple industries.
She puts her success down to consistency and surrounding herself with people smarter than she is. Here, the entrepreneur and mother-of-two gives us insight into her flourishing career so far.
See also: Secrets Of Success With Yenn Wong, CEO And Founder Of JIA Group
Describe what you do in one sentence.
I build brands and execute creative ideas with the strong teams I’ve surrounded myself with.
How does your business make a difference?
We commit to fostering community and taking care of each other. For the restaurants, we decided to lower our profit goals in order to keep all our staff during the protests and pandemic. We have raised money through ticketed events to give to our food and beverage industry friends in New York who are struggling, as well as locally via the non-profit Impact HK, which feeds, homes and employs people in Hong Kong who are homeless or living in poverty.
What do you put your success down to?
The desire to consistently refine and progress, regardless of the industry or category.