Photo: Moom
Cover Photo: Moom

Raise your hands if you constantly forget to take your daily vitamins and supplements. Fret not because the founders of Moom are here to help us better understand holistic healing and why we should prioritise self-care

How I’m Making It is a weekly series in which Tatler speaks to influential individuals about their unique journeys and what keeps them going.


When Maya Kale was diagnosed with Polycystic Ovary Syndrome (PCOS) when she was just 15, she was at a loss. The tragic diagnosis, which was new for the teen, resulted in years of research, a long battle with birth control pills, countless appointments, and too much money spent on treatments that simply would not help eliminate her symptoms.

At her wit's end with traditional medication, Maya decided to look into holistic healing. It was only then, through a combination of healthy food and herbs, that she started to feel better. 

“It worked well for me but I knew it was not a blanket solution for every woman suffering from PCOS. That got me thinking about how important it was for women to get access to tailor-made, natural solutions that would work for them,” Maya shares. “We began talking to more women and realised that many women were in the same boat as I was in and struggling to find solutions to medical issues. This was what made us decide to set out to create expert-backed, natural remedies that would be able to support every stage of womanhood.”

Don’t miss: Local Singer Priscilla Tan on Leaving the Corporate World To Pursue Her Dreams

Today, alongside her sister Mili, the siblings are confidently forging a path in the world of supplements and holistic healing with Moom, an innovative company that provides women with a slew of natural supplements aimed at targeting a variety of common female issues including reproductive health, gut health, sleep, stress and more.

“We might not have started our careers in the wellness industry but in hindsight, Moom was always a part of our lives,” says Mili in an interview with Tatler Singapore. “Our mum was the original green juicer and supplement feeder. In school, supplements were given to us like a side dish. Always neatly placed next to our meal.”

“However, when we went to college, we would forget to take the supplements our mom packed for us in our suitcase, and had to find a new solution. We started making individual, daily bags of supplements and it worked,” Mili continues.

Don’t miss: Powella Founder Sital Phichitsingh on Juggling Her Own Business and Family 

Despite being very well-informed about the wellness industry from a young age, both sisters initially decided to pursue very different careers. “My first job after I graduated from college was at a food startup called Mealpal in New York City. I was employee number 15 there and my role involved a mixture of marketing, operations, and customer experience,” Maya says. “After working at Mealpal, I came back to Singapore and was the first official hire for Wework Singapore. At Wework, I helped build the founding community here in Singapore, as well as train the community teams for our regional locations. I eventually moved into the marketing team working on regional markets like Jakarta and Manila.”

Mili, on the other hand, decided to go into education and became a fellow for Teach for India where she taught 100 fifth- and sixth-grade girls in a low-income school in New Delhi before pursuing a Master’s degree in Education Policy and Sociology at Columbia University.

It was around this time that the sisters started revisiting their earlier concerns about the wellness industry. “We were talking to more and more women in the course of our daily lives and we started to realise how universal the issue was when it came to women not having expert-backed, natural remedies that they could rely on,” Mili shares. 

It was this realisation that really formed the beginnings of Moom. “Plus, after working for so many non-governmental organisations and government agencies throughout my career, I knew that I wanted something fast-paced that could fuse my love for women’s health and mission-driven work with the thrill of building something from scratch. It ended up coming together as Moom,” Maya offers.

When it came to the sisters making the decision to work together, there was no doubt in either of their minds that it would work out. 

“We have always got along minus the usual sister squabbles," Maya admits with a laugh. “We have always known that if we were to start something it would only be with each other. I’m not trying to sound corny, she is my built-in best friend that can’t break up with me because of an argument or disagreement. The perfect partner in business. It’s the best and the worst working with your sister."

“We are usually on the same page and we get over arguments quickly. That said, discussing and working never stops and can take over family gatherings quite frequently."

Today, the sisters work with medical experts from around the world and in a range of expertise as they develop products for the Asian woman, by Asian women. 

“We worked hard to curate and develop our group of amazing practitioners that have the knowledge, experience, and background to develop products. We are also 100 per cent transparent about each and every process of our development to ensure that all our consumers feel comfortable and know exactly what they are taking,” Maya says. 

“Education is really lacking. In a saturated market, people don’t know what they are taking and more often than not, it is too complicated to understand. We aim to be that go-to source, that trusted sister in your wellness journey and want to be able to create products and platforms that allow you to take care of yourself, naturally, in the way that makes you feel best,” Mili shares. 

The sisters have also revised their college supplement trick of using old jewellery bags to portion out their pills and have created individualised packs that women can grab on their way out the door to make sure they never forget their vitamins.

As the year comes to a close, both Maya and Mili are looking ahead towards launching their supplements in Malaysia as well as looking to partner with more local brands and businesses in Singapore as they further grow Moom.

Below, we ask the sisters to tell us more about how they are making it all work. 

Tatler Asia
Photo: Moom
Above Photo: Moom

What is a typical morning like for you?

Maya Kale: I’ve recently found a new ritual in dry brushing. I wake up every morning, drink a glass of water, dry brush my whole body, take a shower, and lather up with a hydrating cream or oil before I start my day. It’s super energising and relaxing at the same time. I’m not really liking caffeine lately, so I’m trying to find other ways to give me that morning energy. 

Mili Kale: A bottle of water, coffee, and then everything else. I love slow mornings and try to give myself an hour to just do whatever is making me feel good that day. Sometimes it’s a walk, other times it’s making a big breakfast, and some days, it’s just sitting in bed with a coffee and chatting with my husband. I try to stay away from my phone but that is definitely a work in progress.

What do you usually have for breakfast?

Maya: I don’t like eating breakfast for some reason. But on the days I feel like a slow, delicious morning, my favourite is a teh siew dai with kaya toast.

Mili: I am also not a breakfast eater either, but on the weekends I enjoy brunch. Anything from eggs, to bee hoon, to smoothie bowls, to a bagel or roti prata. It’s really about what I’m in the mood for. I do have to say I love making brunch on weekends rather than just picking it up or going out though.

Don’t miss: How PropertyGuru CEO Hari Krishnan Is Revolutionising the Local Real Estate Scene With Technology

What does a standard work day look like for you?

Maya: The beauty of Moom is that every day is genuinely different. That said, it always includes a combination of meetings, running around from one location to another, and deep work that usually runs well past my preferred bedtime.

Mili: I love routine, but since starting Moom, I have realized that routine and consistency don’t really fit into my work day. That being said, I’m a big believer in ‘block working’.

I always try to do meetings, calls, and strategy sessions at the beginning of the day so that I can use the second half of the day to tackle the work that doesn’t involve others like my inbox.

How would you describe your working style?

Maya: I’m a big-picture, ideas person. I like to talk my thoughts out and have some time to get creative. 

Mili: I’m very detail oriented and love a to-do list. I sometimes get a little too attached to my to-do list.

What time do you usually have lunch? What do you usually have for lunch?

Maya: Honestly, these days it can be 11 am or 4 pm. We were just having a conversation about how we need to start being better about this. I’ll usually have rice (rice is life), meat and some vegetables. I try to keep it simple. 

Mili: Exactly what Maya said. Things have been a little unpredictable so our timings and diet have also been a little all over the place. But I always try to include some kind of vegetable and protein in my lunch.

Free time: overrated or underrated? Why?

Maya: Underrated. Free time allows you to think.
 
Mili: Underrated (but I should practice what I preach a little more). It is so necessary, but something that does give me a little anxiety.

How do you achieve a work-life balance? How do you set boundaries?

Maya: It’s really hard. But I think setting boundaries is key to work-life balance. I try my best to really shut off in the evening, and my favourite way to do that is by moving my body.

Once I start to move in some way or another, the stress of the day usually gets replaced by endorphins, which leads me to a more peaceful state.

I then feel a bit more balanced with the rest of my evening and ready for the next day. Mili and I also try our best to really fully shut off one day of the weekend, usually Saturday. Nothing good comes from working 24/7. 

Mili: I’m horrible at this, but taking a Saturday or Sunday off is definitely something that I have tried to prioritize. I try to set aside time for things I love on a daily basis as well and that allows me to take my mind off work for a bit.

I love doing a pilates class, meeting friends for dinner or watching a movie or television show with my husband. The trick for me is really to put my phone away at night but that rarely happens (definitely a goal for 2023).

How do you chase your dreams?

Maya: By just starting.

Mili: Try, fail, try again. Dreams take time.

Risks: should you take them? Why or why not?

Maya: Yes 100 per cent. They can be scary but I think when you take a risk, you’ll learn pretty quickly whether or not it was worth it. And regardless, you’ll always learn from it. 

Mili: Yes. I am naturally a very anxious and cautious person but I truly think without risk there is no reward. I always just think- ‘what’s the worst that’s going to happen?’

How do you deal with your shortcomings?

Maya: Everyone has shortcomings. It’s about understanding what those are and surrounding yourself with people with superpowers you don’t have. I’m very lucky that Mili and I have very different brains so we balance each other out. 

Mili: Anyone who knows me, knows I am very hard on myself. It is something I am trying to work on but it takes time. I think I have slowly learned that I can’t be good at everything and am not expected to be. I think constantly reminding myself that the expectation doesn’t exist helps a lot.

What is the best piece of advice that you have ever gotten?

Maya: Don’t ever enter a supermarket when you’re hungry. 

Mili: To take care of others, you need to take care of yourself first.

What is an idea/thought that you heard recently, that you thought was interesting?

Mili and Maya: We both were just sent something from one of our investors that said, ‘Be pessimistic for the short term and optimistic for the long’. It was such an interesting, but true perspective of the current climate we are in and how we should think about building our lives over the next few years both personally and professionally.

How do you unplug?

Maya: A workout and a Netflix show. 

Mili: A walk and a podcast (ideally I’d prefer to be phone free).

How do you stay grounded?

Maya and Mili: We have each other. Definitely one of the benefits of having your sister also be your co-founder. We keep it very real.

How do you manage stress?

Maya: This is so hard to do. But what’s worked for me is finding a hobby that is truly rooted in fun. I’m trying new things like bouldering, going for long walks, and cooking. These things make me happy and remind me to take myself a little less seriously. 

Mili: This is the most difficult thing for me. I try to incorporate movement into my daily routine, limit screen time, spend time with people I love and do things that make me smile, daily.

I have been trying to meditate for the last several months and find it very difficult but that is my next goal. I hear it does wonders.

How do you stay motivated?

Maya: Continue to do the things I like, and make the things I don’t like as fun as possible. 

Mili: I have good days and bad days, and sometimes it’s the highs that motivate me, and on others, it’s the lows. This is true in both my personal and professional life.

Overall, I think knowing that I am building something I love and that we have a team and investors behind us that believe in us makes it a little easier to stay motivated and pick myself up whenever I’m just not feeling it.

What is one item that has changed your life for the better?

Maya: Moom-related: de/bloat has genuinely changed my life and made a lot of the gut issues I grew up with vanish. Non-Moom-related: I recently got an apple watch and the stand feature is such a good reminder for me to get off my screen for a second and walk around.

Mili: Moom-related: sleep/well and magnesium (I am a horrible sleeper). Non-Moom-related: my Stanley cup which is a 1.2-litre bottle of water that just forces me to constantly be sipping on water.

Do you have moments of doubt and how do you overcome them?

Maya: I rant to Mili and we figure it out. 

Mili: I rant to Maya and we figure it out.

What would you consider your greatest accomplishment to date?

Maya and Mili: Taking the leap of faith and starting Moom.

What would you still like to accomplish?

Maya: I feel like I have so much ahead of me, both in life and when it comes to Moom, so there’s no one answer to this.

Mili: So much. For Moom, for myself, for my family. The list feels neverending and it’s exciting and scary all at the same time.

What is the last thing you do before you go to bed?

Maya: Put on my lip balm. 

Mili: Put my earplugs in (I can’t sleep without them).

Topics