When he joined his family’s real estate business after university, Edwin Pun could not have predicted that, just over ten years later, he would be overseeing the opening of a new Hello Kitty theme park. One of six children in the Pun clan, the 35-year-old has risen to become director of the family’s half-century-old business, Keyestone Group, founded by his father Benson Pun in 1970.
Born and bred in Hong Kong, Pun is often seen rubbing shoulders with the city’s beau monde at galas, brand launches, art openings and private parties—and he is known for always being impeccably polished, to boot. Despite a social diary that would exhaust most, Pun’s primary focus is his work, which the cultured entrepreneur infuses with a rich array of interests, spanning cars and music to niche architecture and great design.
“I am fascinated with architecture and interior design, and these two disciplines are an integral part of real estate development, which is what I do. However, I am quite outspoken about my appreciation for these design disciplines and maybe that’s how I mislead people into thinking I am either an architect or an interior designer,” says Pun, who gained his undergraduate and masters degrees in the US before joining Keyestone and sinking his teeth into major construction projects in the region.
After segueing from the garment industry to property a decade ago, Keyestone’s latest venture is a US$620 million resort and entertainment project in Sanya, a city in southern China’s Hainan province.
Here, we get to know the rising star in construction and reveal what makes him tick.
What does Hong Kong mean to you?
Hong Kong is the epitome of resilience. It’s alive, vibrant, and ever-changing. It’s a stage for dream chasers. Despite its weather and outrageous rent prices, Hong Kong will always have a magnetic charm. From the ocean to the mountains and everything in between, it has everything you could ever want in a city.
Where did you study and what was your first job?
I graduated from the Australian International School in Hong Kong and then went to a college in Michigan for a year. I later transferred to George Washington University where I earned my BBA with a dual concentration in international business and finance. Four years later, I went to the University of Southern California where I pursued my MBA in marketing.
I’ve done a number of different jobs — my first paying job was at Michigan State University’s Dairy Store where my primary duty was scooping ice-cream and making grilled cheese sandwiches for customers. It was a part time gig while I was finishing my summer courses. Although this job was far from what I would consider a career, it was admittedly one I had the most fun doing because I got to indulge in over 30 flavours of ice-cream everyday.
What is a common misconception about you?
I am fascinated by architecture and interior design, and these two disciplines are an integral part of real estate development, which is what I actually do. I am quite outspoken about my appreciation for these two things and maybe that’s how I mislead people into thinking I am either an architect or an interior designer.
What is the most ridiculous thing you’ve ever heard about yourself?
The client of the first consulting project I ever worked on was based in Fo Tan. Every day, it would take me an hour to go to and from his office on the MTR. One day, the client told me there was a rumour going around that I had a personal chauffeur to take me back and forth. I honestly have no idea where that came from.
What are your three favourite things to do?
Travelling: I like to wander aimlessly and just get lost in a new destination. Driving: especially along the Pacific Coast Highway (PCH) when I lived in Los Angeles. I would drive up and down the PCH to clear my head. It’s a very scenic route. It was almost like driving in a postcard. Finally, eating a leisurely breakfast: it just puts me in a good mood.