An 80-year-old company getting into the metaverse?
That’s one of the ambitious pursuits of the Emperor Group’s Alex Yeung, who was named as the company’s vice chairman in May 2022.
The company was founded in 1942 by his grandfather, Yeung Shing, as a watch retail business. His son, and Alex’s father, Dr Albert Yeung, branched out from the watch shop, and began the expansion of the Emperor Group. It is now Alex Yeung who is charting the future success of the conglomerate, which at present includes property, financial services, watch & jewellery, entertainment and culture, hospitality, digital media and home living.
“Eighty years is a tremendous milestone for the Emperor Group,” he says. “I am jealously guarding our legacy and values, built over two generations. At the same time, I am fully committed to bringing onboard fresh perspectives and to innovate [from] our solid foundation.”
The Emperor Group’s diversified success is evident in their forward-looking approach. This includes exploring the metaverse for Canto-pop star Hins Cheung, one of the group’s artists. “We created a virtual community to bring his fans closer with immersive experiences,” Yeung says. The metaverse, he adds, has provided an opportunity “to create new ecosystems in our entertainment business by integrating our know-how in intellectual property rights issues, and deepens our capability in creative content production”.