Imposter syndrome is a familiar sensation for many women. You know, that nagging voice in the back of your mind that may whisper, “you’re not meant to be here”—despite your skills, achievements, and leadership abilities.
In fact, 68 per cent of women in mainland China, Hong Kong, and Singapore report feelings of imposter syndrome, even at the highest levels of leadership, according to research from The WealthiHer Network, which is on a mission to drive the economic advancement of women globally. This second-guessing slows you down and can get you in the way of achieving your own potential.
Aliza Licht knows what that’s like and how to push beyond imposter syndrome. As a young woman in the stereotypically cutthroat world of fashion, she rose through the ranks to become a branding expert and pioneer in influencership. Proving that inspiration can come from anywhere, the TV teen drama Gossip Girl gave Licht the idea to establish @DKNYPRGirl, an anonymous Twitter account that captured the daily life of a fashion insider.
As SVP of Global Communications for DKNY, Licht operated covertly under the @DKNYPRGirl handle for two years, building a following of over a million in the late 2000s. After coming clean about her identity, she continued tweeting as the character for another six years. When she announced her departure from DKNY in 2015, Teen Vogue described it as an “end of an era”, crediting Licht for officially putting “social media on the map for fashion”.
Licht shares her insights in this exclusive masterclass video, created by WealthiHer in partnership with Front & Female. Check out the video—using the chapter timestamps to skip from the introduction to Licht’s story and her takeaways—and read a summary of her tips below.
The minute you have that feeling of ‘Oh God, I’m not sure if I can do this’, that’s exactly when you need to do it— Aliza Licht