In this edition of Tatler’s Secrets of Success series—the all-access pass to the city’s most notable business magnates and entrepreneurs—we speak to Brandon Chau. By putting comfort and quality above all else, Chau has made his mark in the bedding and menswear world with his companies, Beyond Sleep and Attire House. And that’s just the tip of the iceberg.
Being a trained barrister, a father-of-three, and the founder of the Noblesse Lifestyle Group has made Brandon Chau a very busy man. Since 2012, he has launched multiple brands under his group: sustainable bedding maker Beyond Sleep, which opened its flagship store on 31 Queen’s Road Central this summer; Bar De Luxe, a Japanese cocktail bar in the trendy H-Code building with a menu overseen by legendary mixologist Hidetsugu Ueno; pampering and grooming destination The Beau Barbershop; Attire House, a clothing retailer offering a modern take on men’s tailoring; and cigar lounge and terrace Bertie’s Cigar, which brings premium tobacco products from around the world. Sensing a common theme here? Chau is on a quest to provide the essentials to living your best life—a true gentlemen’s guide to living well.
In his downtime, with the support of the YMCA Hong Kong, he founded the charity A-Life Academy, which serves underprivileged young people with academic and career support, giving them a chance to build a brighter future. Chau tells us what he’s learnt during his career, and what it takes to be a success:
Describe what you do in one sentence.
I am an entrepreneur and I founded Noblesse Lifestyle Group in 2012 which has several lifestyle concepts: Beyond Sleep, Bar De Luxe, The Beau Barbershop, Attire House and Bertie Cigars.
How does your business make a difference?
Our latest concept, Beyond Sleep, promotes sleep, sustainability and wellness. Our motto “sleep responsibly” looks at the immense environmental and social impact of the bedding industry. We’ve chosen to work with artisans who search the planet for the finest and most sustainable natural materials, using traditional, non-polluting processes. Our products are fully biodegradable and our packaging materials are FSC-certified as plastic-free. We use IGI-certified [the Global Wallcoverings Association] wall coverings, which means there are no emissions of volatile pollutants. You’ll sleep much better on a bed that isn’t destined for landfill. And sleeping better is the key to a better way of living.
What do you put your success down to?
I am still far from it, but I believe to be successful, one must be persistent, hard-working and never give up.