C Ventures, a leading venture capital firm founded by New World Development CEO Adrian Cheng, has invested an eight-figure US dollar sum in tech accessories company, Casetify

Co-founded by Gen.T lister Wesley Ng, tech accessories brand Casetify announced it has secured an eight-figure US dollar Series A funding from C Ventures—a venture capital company owned by entrepreneur and cultural mastermind Adrian Cheng, which aims to build a global ecosystem targeting Millennials and Generation Z, and connect coteries from media and lifestyle sectors.

This marks Casetify’s first external investment since it was founded in 2011. With the financing, the Hong Kong-based brand will be able to further accelerate sales growth, open new retail stores globally, as well as funding potential acquisitions. According to an official statement, Adrian Cheng has also been tapped as Casetify’s cultural ambassador, who will work closely with the brand and utilise his network to bring its creative culture to a wider audience. Cheng’s ambitious move also reflects his company’s mission to support rising ventures in different fields globally, helping them to internationalise the products and reach new markets.  

See also: Adrian Cheng's New World Development Launches HK$1,000 Vaccination Subsidy For The Underprivileged

“Casetify is a perfect partner for C Ventures to collaborate with”, Cheng said. “We have created a cultural ecosystem targeting millennials and Gen Z with a focus on businesses in technology, lifestyle and media. Casetify embodies that vision, leading the way in developing a platform for creativity and self-expression and already reaching one in seven millennials. We look forward to helping them extend that success further through our powerful global network.”

Ng, co-founder and CEO of Casetify, added, “This investment by C Ventures is exciting for us because Adrian’s commitment to creativity, arts and culture perfectly aligns with Casetify's mission of building creative communities all around the world. We were born a digital business and this partnership gives us a fantastic opportunity to expand our physical offering through Adrian’s K11 retail expertise and footprint.”

This isn’t the first time Casetify has collaborated with Adrian Cheng. Back in 2020, Casetify opened its first Casetify Museum at Cheng’s cultural-retail complex K11 Musea. The internationally acclaimed brand specialises in working with iconic artists and celebrities from around the world to curate the most one-of-a-kind, stylish phone cases and other tech accessories. The brand has previously worked with Moncler Genius, DHL, Coca-Cola, The Pokémon Company, streetwear label BAPE and K-pop superstars BTS.

© 2022 Tatler Asia Limited. All rights reserved.