Zannier Bai San Ho

The family-owned hospitality brand Zannier Collection tends to not follow where the herd goes. It’s this knack for destinations with a difference that led founder Arnaud Zannier to this undisturbed stretch of beach in Vietnam, which occupies a sleepy peninsula in Phu Yen province with no other resorts in the vicinity. This hotel attracts fans of quiet luxury: the interiors follow a “perfectly imperfect” formula of hand-washed walls and patina-covered furniture. Its 73 standalone villas are designed in three distinct architectural styles: the Paddy Field Villas are inspired by local fishermen’s stilt houses; the Hill Pool Villas resemble the traditional mountain longhouses of Vietnam’s Ede tribe; and the beach pool villas are built in the style of the Cham people, who live along Vietnam’s central coast.