Zhu Sha previously worked as an independent designer in Paris in the fields of art, culture and public welfare, participating in the Shanghai Biennale, the 55th Venice Biennale, and the 50th anniversary of the Paris Art City. In 2014, he returned to China and set up x1000.co, which mainly engages in brand design, art direction, bookbinding and publishing planning. So far, its partners include China Film Directors' Guild, CITIC Press Group, New Star Press, Today Art Museum, and Minsheng Art Museum. In 2017, Sha’s visual design for the China Youth Film Director Support Program (Supportive Learning Program) won the Milan A' Design Award, and his visual designs for Mo Yan's short story series and Ma Jiahui's new collections were included at the Chinese Book Design Collective.