Intelligence and composure, Zaida Ibrahim spent several years working in the banking industry with HSBC, before following her passion and opening up Impressed. The cold pressed juice sensation gripping the nation, Impressed is set to help build a healthier nation – one juice at a time. She also started her second venture, Curated Co, in January 2017, which she plans to focus on for the time being. Additionally she is director at Citra Gigih and working mum is quickly learning to manages her time well.