Yiwen Hao

FOUNDER AND CEO, POTOTALY

Tatler Asia
For harnessing the skin-healing power of potatoes

Hao Yiwen is potato royalty—not just because her family business Landun Xumei Foods is a producer of potatoes in China, but because she herself founded Pototaly, which claims to be the world’s first skincare brand to use potato extracts as a primary ingredient. Yiwen is simultaneously an entrepreneur, fashion influencer and executive in her family business, earning her the moniker of the potato princess of China.

Impacted Industries


  • Fashion & Beauty

  • Food & Beverage

Social Media