Xin Yang Wu

Vice Chairman and general manager, Shin Kong Mitsukoshi

 

After a tough 2020, Xin Yang Wu’s Shin Kong Mitsukoshi shines again

The third-generation scion of the Wu family of the Shin Kong Group took over the helm of the Shin Kong Mitsukoshi department store when his father Dong Xing Wu, the founder, passed away in August 2020. In response to the pandemic, Xin Yang Wu led the formation of a digital development department to spur online shopping, e-commerce, and digital marketing. The stores’ performance hit a record high despite different branches being closed for 21 days for disinfection after employees tested positive for Covid-19.

In October 2021, Shin Kong Mitsukoshi celebrated its anniversary and the end of the pandemic’s impact, welcoming crowds brought in by the NT$5,000 stimulus vouchers issued by the Taiwan government. The department stores’ performance in the fourth quarter is expected to increase by more than 30 per cent.

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After the pandemic and at the anniversary of Shin Kong Mitsukoshi in 2022, Xin Yang Wu stood at the gate to welcome thousands of people in line.

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