Established in 1980 by chairman William Chua and his late father, Chua Kim Cheng, Goldbell carved a niche in leasing and distributing commercial vehicles and industrial equipment. Today, the company is the largest in its category in Singapore. Goldbell dispatches forklifts, trucks, vans, buses and cars to logistics and transportation firms, and counts companies such as SingPost, Ninja Van, Lazada and Qoo10 as clients.

Goldbell has also diversified its business portfolio to operate under three main pillars: distribution, leasing and financial services. Besides Singapore, the company currently operates in Malaysia and Vietnam. Chua’s son Arthur runs the company as CEO; his other son, Alex, is CEO of the Goldbell Financial Services subsidiary. William Chua also heads the board of trustees at Poh Ming Tse Temple and supports charitable causes through the Goldbell Foundation.

The firm has made innovation and technology in transport a priority. It launched a Future Mobility division to address the big transport trends of electric and autonomous vehicles, and the sharing economy. Goldbell Group also recently acquired Singapore electric car-sharing firm BlueSG; the company runs a fleet of 667 electric Bluecar vehicles and 1,487 charging stations across 374 locations in Singapore.

Following the acquisition, Goldbell is planning investments of more than SG$70 million over the next five years. It plans to acquire new electric vehicles, set up a research and development centre with a dedicated BlueSG tech team, and develop new mobility algorithms and technologies.