Founded in 2020, Wang Chen’s company Cider quickly became one of China’s biggest fashion e-commerce platforms, as well as one of the fastest-growing unicorns in history. It has also grown to be one of the most popular fast fashion online retailers in Europe and the US. In 2021, the company secured a Series B funding of US$130 million from investors including DST Global, Greenoaks Capital and A16z.

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