Vuitton Pang

Exposed to business from an early age within the Mamee-Double Decker enterprise, Melaka-born Vuitton Pang built a strong foundation in corporate leadership before striking out on his own. After graduating with a double degree in Information Systems and Commerce from the University of Melbourne and gaining early financial experience at OSK Investment Bank, Pang joined the family business in 2009. Over more than 12 years at Mamee, he established and managed the group’s investor relations division, playing a key role in doubling its market capitalisation and navigating its 2011 privatisation.

Driven to forge his own entrepreneurial legacy, Pang was inspired by a business trip to Seoul to bring South Korean convenience store franchise emart24 to Malaysia. Launching the first outlet in Bangsar South in June 2021 amidst the pandemic, he rapidly transformed the brand into a nationwide phenomenon by combining trendy Korean food culture with locally sourced products and an accessible pricing strategy. To deepen community connection and trust, he spearheaded the brand's halal strategy, securing Jakim halal certification for emart24’s e-kafé outlets in early 2025 and establishing a steady rollout of halal-certified locations.

Under Pang’s leadership, emart24 became the first Korean convenience store chain to expand into East Coast Malaysia, reaching communities across Kelantan, Terengganu and Pahang. In June 2025, the brand celebrated its 100th store milestone in Kota Damansara, maintaining strong momentum toward opening 115 outlets by the end of 2025 and expanding further into smaller, underserved towns. Guided by Pang’s long-term vision to reach 300 stores by 2030, emart24 continues to elevate everyday convenience into an engaging, culturally resonant retail experience for all Malaysians.