Vorravit Siripark is the founder and CEO of Puri, which produces organic personal care, aromatherapy and spa products under the Pañpuri brand, along with wellness services. He has clearly defined the brand's image since its inception, crafting products and services that aim to bring balance to both the body and mind. Pañpuri continues to evolve as a luxurious wellness lifestyle brand with Sensorial boutiques boasting more than 31 branches in Thailand and over 13 branches worldwide. The brand also offers spa services in four locations.