Managing director, Tue Company
The Icons | Event organiser Sombatsara “Tue” believes that fashion is fun, all forgiving and a great way to express who you truly are
Sombatsara “Tue” Teerasaroch is a prominent Thai event organiser who is the founder and managing director of Tue Co, Ltd., a well-known lifestyle event company in Thailand.
An icon of contemporary Thai fashion, Tue’s personal preferences run to maximalism—“a lot of black and layers on top of it,” he says. Tue also considers the practical aspect of clothes. “I care about functionality. If it’s not comfortable or doesn't serve a purpose, I wouldn’t wear it. I don’t want to be drowned in my own clothes, or have my clothes limiting my movements. Clothes are supposed to be part of our body, blending into our skin and being an extension of ourselves.”
Impacted Industries
Entertainment
