F&B & Hospitality

Tony Tan-Caktiong

Photo Courtesy of Tony Tan-Caktiong

As the founder and chairman of Jollibee Food Corporation, Tony Tan-Caktiong continues to shape the Philippines’ food industry

Profile


Tony Tan-Caktiong founded Jollibee. That one sentence in itself should tell you everything you need to know about his influence, which has only continued to grow along with his world-renowned, culturally iconic brand of Filipino fast food.

Jollibee started in 1975, when Tan-Caktiong opened a Magnolia Ice Cream parlour in Cubao, Quezon City. Three years later, it would scrap the ice cream business altogether as it became a fast-food corporation—the kind that would eventually beat McDonald’s at its own game in the Philippines. Fast-forward to 2021 and Jollibee Foods Corporation (JFC) is a Filipino business empire like no other, with brands and branches all over the world.

Apart from Jollibee—which now has stores across Europe, North America, the Middle East, and Southeast Asia—Tan-Caktiong’s empire includes brands like Greenwich, Red Ribbon, Chowking, Mang Inasal, Burger King Philippines, The Coffee Bean and Tea Leaf, and Tim Ho Wan. These are apart from its overseas brands: Yonghe King and Hong Zhuang Yuan in China; the American brand Smashburger; and the Vietnamese brands Highlands Coffee and PHO24. In his company’s 2020 annual report, Tan-Caktiong said that JFC opened 338 new stores that year, of which only 81 were in the Philippines. And as JFC continues to grow, so does Tan-Caktiong’s legacy as a Filipino entrepreneurial success story.

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Tony Tan-Caktiong is also co-chairman of Injap Sia’s DoubleDragon Properties.

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