One of Asia’s largest micro-influencer networks, Spread-it helped to introduce the concept to Hong Kong when it launched in 2016. The company, co-founded by Timothy Ng, managed to break even within just three months, and has worked on campaigns for more than 1,200 brands, including McDonald’s, Clinique and H&M. It has also expanded to the UAE, Thailand and Singapore. In 2022, it raised about US$7 million in funding.