Taha Bouqdib

TWG Tea co-founder, CEO and president Taha Bouqdib started the much-loved global luxury beverage brand with co-founder and life partner, Maranda Barnes, in Singapore in 2008. The label quickly made its mark with a myriad of exotic flavours, positioning itself as the “first and only upscale tea salon” in Singapore.

TWG Tea’s 800 blends and tea-infused cuisine were refreshing additions to the local culinary scene, attracting discerning diners who flocked to its outlets in droves. Today, TWG Tea is part of V3 Gourmet, a global luxury lifestyle group, and has developed distribution in over 50 countries around the world, opening 80 locations in major fashion capitals including London, Tokyo, Dubai, and Hong Kong.

Bouqdib is also the owner of Bacha Coffee, a Moroccan brand that offers over 200 coffee varieties. It has 13 locations in Singapore, all of which sport sumptuous interiors that channel the Dar el Bacha palace in Marrakech.

In 2021, Bouqdib and Osim founder Ron Sim announced that they were bringing TWG Tea and Bacha Coffee under the banner of the new V3 Gourmet Group, with an investment of about US$100 million over three years and an eye toward expanding their offerings. For instance, Bacha Coffee is expanding its global footprint into European markets, having established a flagship boutique on the Champs-Elysées in Paris in 2025. The Paris boutique is part of Bouqdib’s ambitious plan to open Bacha Coffee outposts in all major capitals of the world by 2030.

The French-Moroccan businessman is also an active supporter of and donor to charities and social causes, including the Make-a-Wish Foundation Singapore and the UN Women’s Fund for Gender Equality.