F&B & Hospitality

Syed Asim Hussain

The man behind Black Sheep Restaurants, Syed Asim Hussain is Hong Kong’s most innovative F&B entrepreneur


Syed Asim Hussain has built Hong Kong’s most vibrant restaurant group in less than a decade. The founder of Black Sheep Restaurants was born in Hong Kong but moved to the US to work in finance after attending boarding school in Pakistan. He moved back to Hong Kong in 2011 and set up company in 2012 with business partner Christopher Mark, who he met while working at Dining Concepts. The company now has 30 restaurants around Hong Kong, including Belon, New Punjab Club, Ho Lee Fook and Rajasthan Rifles; the first two both have Michelin stars, with New Punjab Club becoming the world’s first Punjabi restaurant to gain one.

Renowned for its focus on detail and dedicated commitment to personalised service, Black Sheep employs about 1,000 people, with Hussain refusing to lay anyone off during the pandemic; he has also created a fund for employees to apply for interest-free loans to better themselves. The company is now fulfilling its long held ambition of expanding overseas with new outlets in London.

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Did you know?

Syed Asim Hussain’s father, Pervez Hussain, was behind famous Hong Kong Indian restaurant The Mughal Room, a favourite of former governor Chris Patten.

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