Suvadee Phungbunphra is the driving force behind the success of the fashion and lifestyle conglomerate PP Group, which she co-founded with her sibling Orand Puipunthavong in 2003. Under her leadership, PP Group has played a significant role in elevating Thailand’s fashion and lifestyle industries. Despite challenges, including the global disruption caused by the COVID-19 pandemic, over the past five years, PP Group has demonstrated remarkable business development.

The PP Group celebrated its 20th anniversary in 2023 with an event and the introduction of Korean luxury eyewear brand Gentle Monster under its banner. The limited-edition products were sold out on the first day of their launch at the flagship store in EmQuartier. Additionally, there are plans to introduce French designer brand AMI with the opening of its first store in Southeast Asia in early 2024.