Happy Grocers connects farmers around Thailand directly with consumers in urban centres. Set up by Suthasiny “Moh” Sudprasert, who is from the country’s northern agricultural heartland and has a background in sustainable development, it also ensures that products are sustainably grown and sustainably packaged, and that farmers receive fair payment. It works with more than 100 farmers in 16 provinces, and during its first year delivered more than 10,000 orders.