Fashion & Beauty

Susannah Jaffer

Zerrin’s Susannah Jaffer spearheads the sustainable fashion movement in Singapore


Susannah Jaffer founded Zerrin in 2017 to address overproduction and overconsumption caused by fast fashion’s exploitative and unethical practices. The online marketplace features over 50 sustainable clothing and beauty labels, vetted through Zerrin’s Better Brand Framework, which focuses on five ‘P’s: People, Planet, Product, Packaging and Principles. A former magazine editor turned media and e-commerce entrepreneur, she also runs Zerrin Studio, a boutique creative agency offering photography, videography, fashion and product styling, consulting and content writing services.

In 2020 Jaffer was included in Eco-Business’ Youth A-List, which recognises the work of sustainability changemakers under the age of 30 in Asia Pacific. She has appeared on panel talks hosted by companies such as Great Eastern, Fashion Revolution, Coty, General Assembly and Green is the New Black, and also presented and mentored at Lasalle College of the Arts and Raffles College of Higher Education.

A British native of English-Indian descent, Jaffer has been living in Singapore for the last 10 years.

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Did you know?

The name Zerrin means ‘golden’ and represents Jaffer’s hope to “shine a light on emerging talent and voices driving positive change [in fashion]”. 

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