One of life’s greatest frustrations, “What to eat”, has now been relegated to be a thing of the past; Steven Kim launched a food discovery service, Qraved, in 2013 to tackle this US$30bn question (and save relationships everywhere). Steven himself was frustrated when he was unable to find good Italian restaurants online, and realized that Indonesia lacked a “one-stop solution for relevant restaurant reviews, information, and reservations”. A serial entrepreneur, with companies like Foodpanda, Lazada, and Zalora Singapore under his belt, the master’s graduate of INSEAD Singapore’s Business Administration has all the know-how to create and maintain a successful venture. Hence, Qraved is a culinary directory that combines content (curated articles), community (reviews) and commerce (reservations and discounts). Web and mobile apps connect over 20,000 food & beverage outlets across Jakarta and Bali to one million monthly active users. For a basic subscription, restaurants can choose to pay a monthly subscription fee, or pay per diner. Both options allow restaurants to upload content, manage reservations, and utilize a vender management system. Recently, they have collaborated with Go-Food, Go-Jek’s food-delivery service, to allow users to order directly from restaurants listed in Qraved.