Somsubhra Gan Choudhuri’s previous job as a sensory panellist, conducting tests on new products, exposed him to the nuances of consumer behaviour and preferences. This lies at the core of AI Palette, the consumer insights platform he started with Himanshu Upreti that is designed to help brands develop products based on emerging trends and the profiles of particular markets. With data-driven strategies, brands can make informed decisions with reduced risks and higher rates of success.

Impacted Industries