Founder, Her&Shelley and Odele
Born in Australia but based in Mainland China for the past decade, Shelley is the youngest daughter of Hingping Hon, the chairman of AustAsia Group. Her beauty collection store Her&Shelley uses interactive retail to offer customers a real-time, cross-border e-commerce experience, with brands from Japan to Switzerland. She is also the founder of cosmetics brand Odele, which aims to integrate beauty concepts from East and West.