Sheldon Li

Co-founder and CEO, Buy&Ship

Tatler Asia

This entrepreneur bridges global shipping gaps using big data

Sheldon Li co-founded Buy&Ship with Hang Poon and Ming Wong in 2014 to solve the persistent problem of accessing hard-to-find overseas products at affordable prices. Under his stewardship, by leveraging big data and logistics optimisation, the platform has expanded to 11 warehouses serving 12 markets, with Vietnam being the most recent addition. To date, it has served more than 2 million registered users in 12 million transactions.

Impacted Industries


  • Retail & eCommerce

  • Technology

  • Transportation & Logistics

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