Media & Marketing

Datin Sri Sharifah Menyalara Hussein

A formidable female leader, “Lara” Hussein is the brains behind one of the top creative agencies in the world, M&C Saatchi

Profile


Datin Sri Sharifah Menyalara Hussein is one of the most prominent women in advertising. She is the CEO and founder of M&C Saatchi and is largely credited for growing it from a humble start-up into a fully fledged creative agency.

Better known to many as Lara, she is considered one of Malaysia’s most successful female leaders. In 2018, she became the first Malaysian woman to win an accolade at the prestigious Women Leading Change Awards (WLCA), where she triumphed as Business Leader of the Year. A political economics graduate, Datin Sri Lara—the grand-daughter of Malaysia’s first Prime Minister—says she stumbled into advertising by sheer chance, but worked hard to build one of the top creative award-winning agencies, trusted by clients like Axiata, CIMB, Astro and Malaysian Airlines.

Under her leadership, M&C Saatchi has won several gold awards for their work and been recognised as one of the top agencies of the year for many consecutive years. In 2018, a momentous year for her, she quietly tied the knot with Dato’ Sri Mohd Shazalli Ramly of Boustead Holdings in the presence of close friends and family in Bali, Indonesia.

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Datin Sri Lara is passionate about horse riding, and often goes riding before she begins her day. 

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