“Tell stories – good stories that will last.” To say that Saran Yen Panya is a unique character is an understatement. The ‘storyteller’ is known for working with all kinds of narrative methods to create memorable experiences that will bring conceptual brand philosophies into the tangible realm. Having graduated from Chulalongkorn University with a degree in industrial design, he moved to Sweden as one of 10 students to receive a scholarship to study a course in storytelling at Konstfack, the University College of Arts, Crafts and Design in Stockholm. His practice, 56th Studio, is a multidisciplinary design house that explores the communicative aspects of objects. It also runs a private gallery-cum-speakeasy dedicated to Visual Designs, where drinks are tailored to the themes, allowing upcoming artists and established designers to mingle freely. As someone who loves to challenge existing perceptions, Saran and his studio specialise in space-related projects that range from branding and visual merchandising to animation and interior design. Lately, he has grown an interest in working with communities outside of Bangkok.