Post-partum eczema spurred former multilabel fashion retailer Sarah Shah Nor to launch all-natural skincare line Cuura, the first Malaysian beauty brand to carry halal certification on all its products. She is also an advocate of local craftsmanship and ethical sourcing. The opening of Cuura’s flagship store in Kuala Lumpur’s posh The Exchange TRX mall in 2024 is just the start of her expansion plans across Malaysia.

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