A graduate of London’s Central Saint Martins, Samuel has gained international attention for his designs and exhibited at Paris and Shanghai fashion weeks. The SS16 collection from his brand, SAMUEL Gui YANG, stood out for its presentation: he encased clothes in blocks of ice and co-created an art performance with choreographer Milka Djordjevic. Celebrities who wear his designs include Faye Yu, Kara Hui Yinghong and He Sui.