After studying industrial engineering in the US, Samantha Gunawan realised her interest lay in agriculture. In 2015 she founded Blueboots Farm, an organic farm in Cijeruk, West Java, as both a sustainable food source and a viable job option for local farmers, employing 100 of them. The processing facility is on-site to minimise carbon footprint. To inspire young people to explore careers in agriculture, she hosts educational seminars on the farm and in Jakarta.