Sam Goi

Executive chairman, GSH Corporation/Tee Yih Jia


The property and food tycoon is also known as Singapore’s ‘popiah king’

Sam Goi is executive chairman of property developer GSH Corporation and food manufacturing firm Future Economy Council’s Lifestyle Cluster, the world’s top manufacturer of popiah (spring-roll) skins. It is fitting, then, that Goi is widely known as Singapore’s “popiah king”, having acquired the business in 1977 and grown it into a firm that exports a wide range of frozen convenience foods to Asia-Pacific, the US, Europe, South Africa and the Middle East.

Goi is also a controlling shareholder in GSH Corporation, with a 59.82 per cent stake. The firm manages two balmy Malaysian getaways, Sutera@Mantanani Resort in Sabah and Kota Kinabalu’s Sutera Harbour Resort, which incorporates two five-star hotels and a 104-berth marina. GSH is developing a number of other properties in China and Malaysia, including Coral Bay, a luxury condominium project in Sabah scheduled for completion in 2022.

In 2021, Goi was re-elected non-executive chairman of Hanwell Holdings. He bought additional shares of the company, which subsequently saw stock prices climb.

Estimated to be worth approximately US$2 billion (S$2.6 billion), Goi has stakes in half a dozen listed companies, including Serial System, JB Foods, Envictus International, KOP and Union Steel. He is a director at GSH, JB Foods, Envictus and Hanwell, as well as in Tat Seng Packaging Group and Tung Lok Restaurants. Goi has also been Singapore’s non-resident ambassador to Brazil since 2018.




Public Service Medal


Public Service Star


Public Service Star (Bar)


Businessman of the Year (Singapore Business Awards)


SG50 Outstanding Chinese Business Pioneers Award (Singapore Chinese Chamber of Commerce & Industry)

Did You Know?

Popiah has its roots in Fujian province, China. It was derived from the spring roll, which was widely consumed in the springtime when there was an abundance of vegetables.

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