As COO of e-commerce platform Kicks Crew, which focuses on rare sneakers, Ross Yip is charged with growing the company's business globally. For the former investment banker, it’s a two-way street as he also helps major Chinese sportswear brands elevate their status outside the mainland. Well-versed in streetwear, Ross also regularly contributes to a range of fashion publications, including Hypebeast and Highsnobiety. Yip was formerly at sneaker marketplace Goat.