Romy Sia

CEO, Healthy Options Group


Pioneering healthy and organic food in the Philippines, Sia’s dedication for quality pushed him to expand into luxury wine through Wine Story and upscale pet products with Bow & Wow.

When Sia first opened the doors of Healthy Options in 1995 with just four employees, its future was uncertain. The all-natural and mostly organic store was dedicated to a highly niche market of discerning consumers.

“We knew from the start that we were in this for the long haul,” shares the founder. “And it would take total commitment to change the way people think about health, what they eat, and how they take care of themselves. Educating and empowering people to take control of their health has always been my motivation and inspiration for setting up Healthy Options.”

Today, Healthy Options boasts 33 stores, over 250 employees and sells a range of products from supplements to cosmetics, fresh organic produce, gluten-free breads and pantry staples. Sia’s passion for quality also spills over to his other businesses with Wine Story – a luxury wine shop that specializes in first growth Bordeaux, Bow&Wow – high-quality pet products and natural pet food, Honest Farms – produce and livestock grown with natural farming methods, and Planet Grapes – a wine bar with accessible wines aimed at educating people about varietals and blends.


Did You Know?

He started Healthy Options because he needed to cater to his son’s food allergies. “In late 1994, our son Sean (then aged two) developed a terrible food allergy and the doctor advised us to only feed him food without any artificial colouring, flavouring, or other chemical additives”, Sia recalls. “It was the frustrating search for artificial-free ingredients and ‘clean’ food that gave birth to Healthy Options.”

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