When hotspots (think Little Bao and Mrs Pound), big brands (from Swire to McDonald’s) or hip events such as Clockenflap want someone to help them look cool, they head to Kith & Kin (formerly Entendre Studios) and co-founder Rocky.. After studying at London’s Central Saint Martins and honing his design skills working in London, Hong Kong and Beijing, Rocky founded Entendre with business partner James Woodward in 2011. The studio quickly became the place Hong Kong’s trendiest businesses go for creative input and branding advice.