Don’t say we didn’t warn you. Visiting Ray Chan’s entertainment website—or any of its social media channels—is like heading down a very deep rabbit hole. Its saving grace is that it’s over owing with humour. Started as a side project, cross-platform media network 9Gag has become one of the world’s largest entertainment brands, boasting a global audience of 150 million monthly active users. It’s currently the sixth biggest brand on Instagram with 45 million followers, and has 39 million fans on Facebook and 15 million Twitter followers. Visitors can while away hours engaging with hilarious pictures, videos and memes—all part of Chan’s mission to make the world a happier place.