Retail & eCommerce

Ray Alimurung

Photo Courtesy of Lazada

Ray Alimurung is the driving force of the Philippines’ leading e-commerce platform


He has been on the train of Internet start-ups since he completed his MBA at Stanford Graduate School of Business. A short stint in Amazon, a shot at his own e-commerce platform, and jumping from one Rocket Internet company to an Alibaba acquisition have spelled out the last decade for Ray Alimurung, the first Filipino CEO of Lazada. Now that he’s behind the wheel of the Philippines’ leading e-commerce platform, his driving force is the impact online retail has on the lives of Filipino businessowners.

Alimurung recognises the massive influence that online shopping has made on digital banking, policymaking and consumer behaviour. Even before the pandemic, his strategic direction of growing the platform was focused on getting more sellers onboard and creating ease of use between payment and consumption. As Filipinos increased in usage, particularly on home essentials when lockdowns struck the nation over, Alimurung doubled up on programmes and efforts to meet their needs.

MSMEs are served better through a Business Advisor and three-step registration to sell on the Lazada platform. Warehouses and delivery pick-up and drop-off points have sprouted in most of the major cities across the country. In 2020, Lazada Philippines also partnered with 25 NGOs and raised PhP40million for their different causes.

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Ray Alimurung recommends two books for budding entrepreneurs to read: 6 Billion Shoppers by former Alibaba executive Porter Erisman and the classic How to Win Friends and Influence People by Dale Carnegie.

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